The Highs and Lows of a Trust Business Model
While iPhone 16 users primarily, iPhone15 users retroactively, and people with Apple silicon “M” chip devices generally, await the upcoming Apple Intelligence operating system software release later this month, we are in an anticipation period. Apple, at their September 2024 event hyped Apple Intelligence as the main feature their cult members, I mean users (relax, I’m steeped in the Apple ecosystem myself, hence this article) can anticipate. Apple Intelligence or AI, not to be confused with artificial intelligence or AI more generally, though I’m sure someone at Apple would like you to confuse the two or at least create a synapse connection conflating the two, is Apple’s decided way of voyaging into the world of commercially available and highly capable large language models.
In some ways you are unserious as a technology company in 2024 if you are not exploring ways to leverage or create artificial intelligence. This is so evident that Apple, the most valuable [technology] company in the world, is willing to market AI that isn’t even ready yet. Maybe you didn’t get your new Apple product for forthcoming software features, but for those of you who did, you are about to get something untested by the masses. That doesn’t mean it won’t be or isn’t good. It will probably be good enough plus. Good enough for consumers who want to have features that work and not have to think about them. And plus, for consumers who want to read the specs sheet. I want to highlight the fact that while Apple is slow and or adverse to, without the coercion of governments, add time tested features specifically to their phones, like a high screen refresh rate, type c-charging, RCS text, or backwards compatible charging, they can give you a somewhat new camera every year (but not an intuitive UI experience), and are willing to bet the faith and trust their consumers have in them.
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