What does it mean to be/have a lifestyle brand? Truthfully, I have limited experience with the concept. That said, my focus is on how I can create helpful content for you. I’m sure there are other examples, but the one thing that I do occasionally that I feel a little selfish about, is when I create blog style content. I can get over that because at the roots of this brand, it is a blog. But, again, as we elevate and or refine ourselves I try to uncover more ideal ways of doing things.
Frankly, I’m grateful that our spring break is coming up because I’ve been so preoccupied with “this season.” You know, one of my concerns when I create a written piece is I don’t want to waste your time and send something short. I think being good at anything you do comes with an arsenal of tools or skills that allow you to adjust on the fly, stick a landing, and or in general create a finished product. I actually include a chapter on this in my book called “Skills.”
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