How To Grow a Twitter Account

I’m on twitter! Go follow me: @_kentastic_

Over the course of my professional career I have had the opportunity to build and grow social media pages for various different organizations. From colleges and universities to businesses and private organizations, I have been blessed with the responsibility to help these entities grow their brand and following. I would consider it one of my soft skills. In the past I have had very successful personal twitter, Instagram, Pinterest, and Facebook accounts as well.

I recently created a new twitter account dedicated to my personal brand as an extension to Life with Ken. The purpose is for people to hear from me more frequently outside of the three weekly uploads. Since I am on this new journey I figured I would share what I know. As just alluded to, I understand the value in having social media as part of your brand and follower engagement. Plus, several people would not have asked me to work on their social media accounts if I did not know a bit about what I am talking about.  

Know the Platform-Is It Right For You?  

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The first thing that I want to talk about is actually creating a social media account. While my focus will be on twitter in this post, I want to start by helping you understand why you would pick twitter as a place to grow your following.

There are several social media sites out there. All of which are target slightly different audiences and all of which function in a different way as it relates to growing a following. Let’s talk about the new kid on the block first, Tik Tok. Tik Tok is a great platform for clipping together a short video and tapping into the phenomenon of going viral. Being able to go viral is important on any social media platform that you use. Tik Tok’s user base as of right now tends to trend towards younger people and fanatics. It’s great if you are very active, can produce a lot of content (also important) and in general are more entuned with the zeitgeist. Tik Tok is one of those platforms that can be for everyone but not everyone is necessarily for Tik Tok.

Pinterest is for sellers. The demographic there is relatively affluent women. These are parents, these are people who like interesting things, and they are relatively steadfast. To use Pinterest effectively the mindset should be big, bold, and beautiful but also salesy/ad like. Instagram is a catch all. The core demographic on Instagram is millennials. Millennials grew up on Instagram they are used to it, in a way it’s a one stop shop, and it appeals to the visual appetite of people who like consuming content in general without being too concerned about what that content is exactly. Instagram is great if you are a personality, are trying to make a name for yourself, or like being exposed to new ideas.

Twitter is the place to be. It’s the it club. Everyone is invited but not everyone is welcome. It’s the town square. Twitter appeals to millennials as well but there are also high society people who use twitter as a silo. Twitter is the global think tank. The reason you want to use twitter is to establish yourself. You want to take part in the social discourse. Twitter is for people who think they have something to say.

These are broad generalizations, and each media site can be more nuanced. In general however, knowing what you are getting yourself into when you go on these sites is important. You should be considering how you want your social media account to work for you.

Less is More

I neglected to mention other sites such as YouTube and Snapchat. YouTube is an ecosystem of its own and calling it a social media site does not do it justice. Also, I am not the most qualified to talk about YouTube. Here is a link to a youtuber I like that shares YouTube related content. As for Snapchat, it’s a glorified texting service at this point. I would not recommend it unless you have a following already and you want and are willing to create more personal content for them. Snapchat is a standard deviation away from OnlyFans.

I picked twitter for myself because to me twitter seemed like the best way to engage with you outside of the main website. Instagram is tedious in that I would have had to create intentional content on top of the content I already create for the website. I am thinking about a dedicated Life with Ken Instagram, but I am not sure about that yet. I may take a poll in a few weeks and see where your thoughts are on that. Also blogging on Instagram requires a different skillset in and of itself. Essentially if used correctly, Instagram is a part time job. I did not think that would be beneficial at this time, but maybe down the line.

The other social media platforms are good as well and there is nothing wrong with being on more than one of them, but I would argue that not every social media site is right for you. I tend to do a lot of writing. Being on Tik Tok would not necessarily benefit Life with Ken or lend itself useful to my style of content creation. I had a Life with Ken Pinterest, and while I saw success on it, it was not the kind of success I was looking for because my specific audience was not there. With twitter I could be me and still promote Life with Ken, without having to create a dedicated Life with Ken twitter blog page, of which I would not recommend anyway.

Have a Personality

This goes for all social media, but specifically as it relates to twitter, the key to growing an audience is to have a personality. Make yourself stand out. It’s the town square. If you have ever been to a farmers’ market for example, there are usually a lot of vendors selling various products and goods. On twitter everyone is vying for everyone’s attention. You have to stand out. Standing out does not mean saying the most outrageous things, but it does mean having your personality come to the forefront of the content that you share.

Engage with Everyone Do Not Follow Everyone

One thing that twitter makes super easy is the ability to follow other twitter users. This is great for following accounts that share content and views that you want to engage with. That being said, just because an account shares something that you like does not mean that you need to follow that account. Follow accounts on twitter that you want to hear from. Think of it like a subscription. If you want to hear from that account when they tweet their latest piece of content, follow them. Otherwise if an account tweets something that you like but does not necessarily represent your interests, add them to a list.

A list on twitter is a personal list that you can create that will have accounts that you are interested in but may not want to follow. It’s like a bookmark but for accounts. You can also follow already curated lists as well. Once again, use this feature if you like what an account posts but you do not necessarily want to hear from them all of the time.

Your followers to following ratio on twitter does not matter as much as it does on other social media sites. That being said, you do not want to be following 1000 accounts and only have 10 followers. Growing your twitter is a bit aesthetic in nature too. Not only should you put your personality into your account and tweets, but you should also present yourself in a way that looks like you know what you are talking about. On twitter you want to have the appearance of the expert.

Creating and Engaging with Content

Like blogging, on twitter, content is king. Content is usually always king. People want to engage with what you create. When it comes to content on twitter quality and quantity both matter. You want to be able to create a lot of good content. Every tweet should be spot on. This is important for the twitter algorithm. The twitter algorithm takes multiple things into account when recommending tweets to other users. It looks at the relevancy of a tweet, whether or not that tweet falls within the realm of a specific topic, how popular the tweet is generally speaking (likes and retweets), as well as geography and timeframe-where and when was the tweet sent (when meaning in relation to the trend and not necessarily the specific time).

To grow your twitter you want to create content that will rank in the algorithm. That means it has to be good. Also, twitter uses keywords. This is important to understand because if your tweet contains a certain keyword it will rank on relevancy without you having to put a hashtag in it. Hashtags are super powerful and effective in the social media world for getting more eyes on your content. But they also have a negative connotation about them.

A hashtag on a tweet can be seen as cheap or vying for attention. And even though a lot of people may see the tweet a lot of people may not engage with it because of the hashtag. As it relates to keywords and hashtags in your tweets use relevant words as much as possible and use hashtags on important posts or posts that can be associated with a larger topic or movement.

When you are growing your twitter account, the next thing that you want to do is comment on other people’s tweets. Follow people and topics that you like and when you see at tweet that you can add your two cents to, do so. This also helps with relevancy. You gain access to someone else’s audience, it helps boost your personality on twitter, and makes you again, seem like more of that expert. This is also a “low cost” way to create more content. Sometimes it can be challenging to come up with multiple unique tweets. Commenting on other people’s tweets is good because you can reuse and piggyback off of other’s ideas.

Generally the rule for growing a twitter account is using it every day. You can set a time block for about 30 minutes to an hour depending on the size of your following and for that whole time tweet and engage with content as much as possible. Sometimes you may find yourself in a position where you are lacking inspiration for new content. In that case go find some content. Twitter gives you multiple ways to prospect for new ideas, people, and posts to engage with.

There is not a set number of tweets you should post regularly. Depending on who you listen to they may tell you something like 20-30 tweets a day. I only post if I feel like there is something worth sharing. Once again to grow your twitter you must balance quality and quantity. I rather have 5-15 quality tweets and engagements than 30 crappy ones. Quantity gets you eyes, but quality gets you relevancy and brand recognition.   

Likes and Retweets

As you can see by now, there is a lot to using twitter effectively for the purpose of building and growing a following from the ground up. This post has really only scratched the surface. Maybe I will do more content like this if you are interested. If you have made it this far in this post and would like to see more content like this leave a comment.

Leave a Comment

The last thing that I want to touch on when it comes to growing your following on twitter is how to use the like and retweet buttons. Let’s start with retweets. Never retweet. Retweeting is unprofessional. It looks like you do not run your own page. If you are constantly sharing other people’s ideas how will anyone know what your ideas are. People follow you because they want to hear from you. There is nothing wrong with retweeting a post that essentially took the words out of your mouth, but do not retweet just for the sake of it. Give yourself a retweet limit. Three retweets a month is acceptable but too many. Try two retweets every three to six months.

The best thing to do if you want to retweet a post is to quote tweet it. When you quote tweet something you retweet the content, but you also add to that content by having to tweet your own words along with it. This is good for brand building and growing followers because you are not only highlighting other content, but you are also being relevant by sharing your take.

Liking a post is the easiest thing you can do on twitter, and it is highly recommended. Like away! Liking posts do not penalize you unless you like a post that is either off brand or inappropriate with your followers. Do not like something that your followers would not like. Otherwise like as much as you want. The other good thing about liking posts is that if you one day cannot find or create new content, if you like content, your followers will see that. It will put in their minds that you are engaged on twitter. Engagement on twitter is so important especially when you are growing your followers.

Things left on the Cutting Room Floor

Like I said when it comes to growing your twitter following there is so much to discuss. Somethings that I did not mention here are how to go viral, scheduling posts, sharing links to your other pages and converting followers to audience members, using your feed and explore tab strategically, your social media mindset etc. Again, if you want a part two and or part three to this post, leave a comment and let me know. That being said, here are the key things to remember when trying to grow a twitter account from the ground up:

  1. Be yourself. Your personality is what makes your twitter account.
  2. Know why you are on twitter. There are multiple social media sites why are you picking twitter?
  3. Engage do not follow. You want to be the expert. Following a bunch of people makes you look like a follower. Followers do not follow followers.
  4. Use your lists. Create lists of people you like but do not necessarily want to follow and use that as a way to engage with new and interesting content.
  5. Content is always king. No matter the platform you should always be looking to create something new.
  6. Optimize your tweets to rank in the twitter algorithm. Shy away from putting hashtags in everything. It will undermine your credibility.
  7. Comment on other people’s tweets. It’s a way to create relatively new content while engaging with a different audience.
  8. Basically never retweet and only like things that your followers will like.

Join me on this journey to grow my following, follow me on twitter: @_kentastic_

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My primary goal and purpose is to be of service to you. My mission is to add immense value to you through my content, products, and services.

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